Shaping AI Without the Hype
Crafting the Digital + Visual Identity Behind Shaping AI Without the Hype
Created the full digital and visual identity for Shaping AI Without the Hype, a global book project spotlighting twenty women redefining AI and leadership. From designing the website, cover artwork, and interior layout to managing worldwide publishing and distribution, this project brings their real-world impact to the forefront—and invites readers to rethink how AI is truly being shaped today.
1
Crafting a coherent digital and visual identity
Designing the website, cover artwork, and interior layout to create a clear, modern, and credible narrative.
2
Building the platform around real-world practice
Structuring content and presentation to foreground practical impact over hype or abstract AI discourse.
3
Orchestrating global publishing and distribution
Managing production, publishing workflows, and worldwide distribution to reach an international audience.
Value delivered
A credible alternative to AI hype
Positioning the project as a grounded, experience-led perspective on how AI is actually shaped in organisations.
Visibility for underrepresented leaders
Amplifying the voices and work of women driving meaningful AI and leadership outcomes globally.
A scalable thought-leadership platform
Creating a reusable foundation for ongoing dialogue, community building, and future initiatives.