Filestage
Scaling Filestage’s Product Capabilities Across Monetization, Integrations & AI
Led Filestage’s product organization focussing on API integrations, data and analytics, and intelligent automation. Strengthened product partnerships and expanded enterprise capabilities, contributing to Filestage’s win at Henkel Xathon with an AI-driven packaging and label management solution.
1
Scaling the core workflow for enterprise use
Evolving Filestage’s workflow engine to support complex, multi-stakeholder, compliance-heavy enterprise processes.
2
Building an integration-first platform foundation
Establishing APIs and data flows that enable seamless integration with DAMs, content systems, and enterprise toolchains.
3
Operationalising AI through partnerships
Translating AI strategy into deployable use cases by forming targeted partnerships and embedding automation into real workflows.
Value delivered
Enabling enterprise expansion
Positioning Filestage for larger, more complex customers by closing gaps in integrations, data, and automation.
Accelerating and de-risking approvals
Reducing manual effort and approval friction in regulated content workflows, including packaging and labels.
Demonstrating impact in flagship use cases
Culminating in an AI-driven packaging and label management solution, contributing to Filestage’s win at the Henkel Xathon.